AI solutions are being implemented across the world and fundamentally changing the way our businesses work. One area that has been getting a lot of attention in recent years is HR analytics, otherwise known as people analytics. People are the lifeblood of businesses. Without happy, productive, and skilled employees, businesses struggle to thrive and stay ahead of their competition. The aim of people analytics is to use data to maximize employee experiences and ensure the right people are in the right roles.
HR analytics falls into two categories. Firstly, we have AI solutions that improve the recruitment process. These solutions ensure that vacancies are filled by the most appropriate candidate. Secondly, we have solutions that measure and improve the employee experience to ensure the right candidates have the tools they need to work to their full potential and add value to the business. Let’s take a look at how AI solutions are utilized to achieve these goals.

AI For Recruitment
Recruitment is a necessary but also difficult part of running a business. There are often thousands of applicants for one vacancy and trying to narrow it down to only a handful of interviewees is no easy feat. Businesses need to determine whether the candidate has the right experience, skills, and even a personality that will fit the workplace culture. Doing this by hand is extremely labor-intensive and therefore expensive. It’s estimated that on average 14 hours are lost every week due to manually completing tasks that can now be done by robots.
Automated CV Screening For New Prospects
Candidate Rediscovery
Improving Employee Experience
It’s no secret that happy employees perform better and create better ROI for the company. People analytics solutions can drive meaningful action in this area by:
- Measuring employee satisfaction
- Identifying opportunities for learning and development
- Developing personalized training plans
- Identifying areas of improvement
- Identifying opportunities for promotion or praise
- Understanding the factors affecting morale in the workplace
A key part of improving the employee experience is determining which factors drive happiness and which factors decrease job satisfaction and overall productivity. You simply can’t action meaningful improvements without first understanding the organizational happiness level. Multinational conglomerate Hitachi ran research on this back in 2006. They used wearable tech to track employee movement, interaction, and happiness levels. Once they had a baseline, they launched Happiness Planet, an interactive app that gamified certain work tasks and also offered AI-assisted advice on an individual basis.
Hitachi understood that personalization is a key element of improving employee happiness. We don’t all work the same or have the same stressors and motivators. A “one-size-fits-all” approach to improving employee happiness is unrealistic. With HR analytics, you can get to the root cause of happiness detractors and tailor an experience that suits individual personality types to aid higher productivity.
The Importance of AI For HR
Improve your HR with AI
In case you require help in understanding or building HR analytics – just send us a message below or call +49 159 022 460 90. We will get in touch with you immediately.
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