{"id":12183,"date":"2022-06-23T11:45:02","date_gmt":"2022-06-23T11:45:02","guid":{"rendered":"https:\/\/projectsofar.info\/aisuperior\/?post_type=blog&p=12183"},"modified":"2023-12-07T16:52:20","modified_gmt":"2023-12-07T16:52:20","slug":"data-analytics-for-small-businesses-how-data-science-can-boost-your-company","status":"publish","type":"blog","link":"https:\/\/aisuperior.com\/fr\/blog\/data-analytics-for-small-businesses-how-data-science-can-boost-your-company\/","title":{"rendered":"Analyse de donn\u00e9es pour les petites entreprises\u00a0: comment la science des donn\u00e9es peut dynamiser votre entreprise"},"content":{"rendered":"

La plupart des propri\u00e9taires de petites et moyennes entreprises sont intimid\u00e9s par le Big Data. Ils pensent que cette technologie ne s\u2019applique qu\u2019aux grandes entreprises qui disposent d\u2019\u00e9quipes de data scientists. Selon une enqu\u00eate men\u00e9e en 2020 aupr\u00e8s des petites et moyennes entreprises (PME) par l'Institut de technologie de Singapour, environ 70 % des personnes interrog\u00e9es n'adoptent aucune solution d'analyse de donn\u00e9es. La plupart s\u2019en tiennent aux feuilles de calcul et aux bases de donn\u00e9es \u00e9prouv\u00e9es sans tirer parti des technologies bas\u00e9es sur le cloud.<\/p>\n

Cependant, la veille \u00e9conomique pour les petites entreprises est absolument essentielle au succ\u00e8s. L'analyse des donn\u00e9es peut fournir des informations d\u00e9taill\u00e9es qui peuvent guider les d\u00e9cisions commerciales, notamment en mati\u00e8re de strat\u00e9gie, de production, d'op\u00e9rations et de marketing. Ce que les perturbations des derni\u00e8res ann\u00e9es nous ont montr\u00e9, c\u2019est que s\u2019accrocher aux modes de fonctionnement traditionnels peut entra\u00eener de lourdes pertes. Pour \u00e9voluer et s'adapter aux tendances et conditions en constante \u00e9volution du march\u00e9, les petites entreprises doivent abandonner leurs feuilles Excel et rejoindre la migration des donn\u00e9es vers le cloud.<\/p>\n

Cas d'utilisation de\u00a0<\/strong>analyse Big Data pour les petites entreprises<\/strong><\/h3>\n

Une chose doit d\u2019abord \u00eatre clarifi\u00e9e. Le Big Data \u00e0 lui seul n\u2019aidera pas les petites entreprises \u00e0 transformer leurs strat\u00e9gies du jour au lendemain. Il est essentiel que les PME analysent d'abord leurs processus existants, les types de donn\u00e9es dont elles disposent d\u00e9j\u00e0 et les technologies qui permettront d'analyser au mieux ces ensembles de donn\u00e9es et de les transformer en points d'action significatifs.<\/p>\n

Examinons quelques-unes des solutions de business intelligence disponibles pour les petites entreprises.
\nGestion intelligente des stocks<\/strong><\/span>
\nL\u2019un des plus grands d\u00e9fis actuels pour les entreprises mondiales r\u00e9side dans les perturbations de la cha\u00eene d\u2019approvisionnement caus\u00e9es par la pand\u00e9mie. Les retards de livraison et les p\u00e9nuries de main-d\u2019\u0153uvre ont provoqu\u00e9 des ruptures de stock. D'une part, cela est particuli\u00e8rement critique pour les petites entreprises qui n'ont pas acc\u00e8s \u00e0 de grands entrep\u00f4ts pour stocker leurs fournitures et leurs produits. D\u2019un autre c\u00f4t\u00e9, il arrive parfois que les vendeurs livrent trop et que les petites entreprises se retrouvent avec des marchandises g\u00e2t\u00e9es.<\/p>\n

Gr\u00e2ce \u00e0 l'analyse des donn\u00e9es, les petites entreprises peuvent\u00a0:<\/p>\n

    \n
  • d\u00e9finir les niveaux de stock pour les produits critiques afin d'\u00e9viter les ruptures de stock<\/li>\n
  • tracer leurs livraisons et erreurs en entrep\u00f4t<\/li>\n
  • d\u00e9finir des descriptions de produits pr\u00e9cises<\/li>\n
  • optimiser les stocks en fonction des pr\u00e9visions m\u00e9t\u00e9orologiques, des commentaires des clients et des probl\u00e8mes de cha\u00eene d'approvisionnement mondiale<\/li>\n<\/ul>\n

    L'ensemble du processus de commande peut \u00e9galement \u00eatre rationalis\u00e9 afin qu'il n'y ait aucun d\u00e9calage et que les clients puissent recevoir leurs achats \u00e0 temps ou plus t\u00f4t.
    \nService client et exp\u00e9rience intuitifs<\/strong><\/span>
    \nLa mani\u00e8re dont les clients interagissent avec les sites Web des petites entreprises est essentielle pour comprendre l\u2019exp\u00e9rience utilisateur. Voici quelques-unes des questions sur le comportement des clients auxquelles l'analyse du Big Data peut r\u00e9pondre\u00a0:<\/p>\n

      \n
    • Quelles sont les pages produits les plus visit\u00e9es par les clients ?<\/li>\n
    • Combien de temps restent-ils sur certaines pages ?<\/li>\n
    • Les chatbots r\u00e9pondent-ils aux attentes et r\u00e9pondent-ils avec pr\u00e9cision aux requ\u00eates\u00a0?<\/li>\n
    • Les algorithmes recommandent-ils des produits et services appropri\u00e9s\u00a0?<\/li>\n<\/ul>\n

      Se fier aux retours des clients ne suffit plus. Comprendre les mod\u00e8les d'achat et le comportement sous-jacents des clients aidera les petites entreprises \u00e0 am\u00e9liorer la conception de leurs sites Web, leurs produits, leur service apr\u00e8s-achat et l'\u00e9tablissement de leurs relations clients. Conna\u00eetre les besoins du client aidera \u00e9galement les petites entreprises \u00e0 lancer des campagnes marketing cibl\u00e9es et pertinentes.
      \nIdentifier les tendances<\/strong><\/span>
      \nLes petites entreprises peuvent utiliser la science des donn\u00e9es de trois mani\u00e8res pour obtenir des informations sur le march\u00e9 et anticiper les besoins et les d\u00e9sirs des clients. La premi\u00e8re consiste \u00e0 collecter les informations d'achat des consommateurs, notamment les modalit\u00e9s d'achat (via smartphone ou tablette par exemple) ou encore le moment pr\u00e9cis o\u00f9 les achats sont importants. De cette fa\u00e7on, les petites entreprises savent quand effectuer des ventes et m\u00eame quels produits peuvent \u00eatre regroup\u00e9s.<\/p>\n

      Ensuite, l\u2019analyse des donn\u00e9es peut aider \u00e0 l\u2019analyse des sentiments, en particulier sur les r\u00e9seaux sociaux\u00a0:<\/p>\n

        \n
      • Que disent les clients en ligne \u00e0 propos de l\u2019entreprise et que pensent-ils de leurs achats\u00a0?<\/li>\n
      • Y a-t-il des produits qu'ils souhaiteraient voir disponibles\u00a0?<\/li>\n
      • Comment comparent-ils les produits de l\u2019entreprise avec ceux des concurrents ?<\/li>\n<\/ul>\n

        La chose importante \u00e0 retenir est que ces informations doivent \u00eatre traduites en actions. Par exemple, y a-t-il des produits qui doivent \u00eatre reformul\u00e9s, renomm\u00e9s ou reconditionn\u00e9s\u00a0?<\/p>\n

        Enfin, le Big Data peut \u00eatre utilis\u00e9 pour \u00e9valuer les campagnes marketing et d\u00e9terminer les activit\u00e9s qui g\u00e9n\u00e8rent le plus d\u2019engagement client. S'agit-il de cadeaux ou d'\u00eatre actif sur des plateformes de m\u00e9dias sociaux sp\u00e9cifiques\u00a0? De plus, en sachant comment interagir efficacement avec leurs march\u00e9s cibles, les petites entreprises peuvent anticiper les tendances \u00e9mergentes.<\/p>\n

        Comment AI Superior peut vous aider<\/strong><\/h3>\n

        Souhaitez-vous d\u00e9couvrir comment l'analyse des donn\u00e9es peut aider votre petite entreprise \u00e0 se d\u00e9velopper et \u00e0 toucher davantage de clients\u00a0? Nous pouvons vous aider \u00e0 mettre en place des solutions personnalis\u00e9es qui vous fourniront toutes les informations dont vous avez besoin pour faire passer votre entreprise au niveau sup\u00e9rieur. Nos services et solutions peuvent relever les d\u00e9fis li\u00e9s \u00e0 la mise en \u0153uvre de la science des donn\u00e9es dans vos flux de travail, cha\u00eenes d'approvisionnement et strat\u00e9gies commerciales, y compris la collecte et l'analyse de donn\u00e9es. En prenant en consid\u00e9ration tous les facteurs qui affectent votre entreprise, nous pouvons concevoir une solution d'IA personnalis\u00e9e qui r\u00e9pond \u00e0 tous vos besoins.<\/p>","protected":false},"excerpt":{"rendered":"

        Most small and midsized business owners are intimidated by big data. They think that this technology only applies to large corporations that have teams of data scientists at their disposal. According to a 2020 survey of small and medium enterprises (SMEs) led by the Singapore Institute of Technology, around 70 percent of respondents are not […]<\/p>\n","protected":false},"featured_media":12184,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categories":[],"class_list":["post-12183","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nData analytics for small businesses: How data science can boost your company - aisuperior<\/title>\n<meta name=\"description\" content=\"Discover how small businesses can leverage big data analytics for success. Learn about smart inventory management, customer service improvements and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aisuperior.com\/fr\/blog\/data-analytics-for-small-businesses-how-data-science-can-boost-your-company\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data analytics for small businesses: How data science can boost your company - aisuperior\" \/>\n<meta property=\"og:description\" content=\"Discover how small businesses can leverage big data analytics for success. 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