{"id":12209,"date":"2020-03-30T11:54:52","date_gmt":"2020-03-30T11:54:52","guid":{"rendered":"https:\/\/projectsofar.info\/aisuperior\/?post_type=blog&#038;p=12209"},"modified":"2023-12-07T16:37:00","modified_gmt":"2023-12-07T16:37:00","slug":"social-media-analytics-as-a-boost-for-your-business","status":"publish","type":"blog","link":"https:\/\/aisuperior.com\/fr\/blog\/social-media-analytics-as-a-boost-for-your-business\/","title":{"rendered":"L&#039;analyse des m\u00e9dias sociaux comme un coup de pouce pour votre entreprise"},"content":{"rendered":"<p>Dans un monde ax\u00e9 sur les donn\u00e9es, l\u2019analyse des m\u00e9dias sociaux s\u2019av\u00e8re \u00eatre un v\u00e9ritable tournant pour les entreprises du monde entier. En collectant et en analysant les donn\u00e9es des r\u00e9seaux sociaux, les entreprises peuvent obtenir des informations exploitables sur leur client\u00e8le d&#039;une mani\u00e8re jamais vue dans le pass\u00e9. Ces informations peuvent \u00e9clairer tout, depuis les futures campagnes sur les r\u00e9seaux sociaux, le d\u00e9veloppement de nouveaux produits, la fa\u00e7on dont les \u00e9quipes fonctionnent et m\u00eame l&#039;orientation future de l&#039;entreprise. Aujourd&#039;hui, nous allons approfondir les avantages de l&#039;analyse des m\u00e9dias sociaux et examiner des cas d&#039;utilisation et des \u00e9tudes de cas pour voir comment l&#039;analyse des m\u00e9dias sociaux peut stimuler votre entreprise.<\/p>\n<h3 class=\"wp-block-heading\">Les avantages de l&#039;analyse des m\u00e9dias sociaux<\/h3>\n<p>Avant d&#039;examiner les donn\u00e9es \u00e0 collecter et \u00e0 analyser, identifions d&#039;abord pourquoi l&#039;analyse des m\u00e9dias sociaux est importante. Voici les principaux avantages de l\u2019analyse des m\u00e9dias sociaux\u00a0:<\/p>\n<ul>\n<li>Il vous aide \u00e0 cr\u00e9er des campagnes tr\u00e8s efficaces sur les r\u00e9seaux sociaux.<\/li>\n<li>Il vous aide \u00e0 identifier les principaux influenceurs de votre secteur. Vous pouvez exploiter ces informations pour \u00e9tablir des relations solides et atteindre de nouveaux publics.<\/li>\n<li>Il fournit une r\u00e9f\u00e9rence par rapport \u00e0 vos concurrents. Apprenez des campagnes de vos concurrents pour voir o\u00f9 vous avez besoin d&#039;am\u00e9lioration ou pouvez proposer quelque chose de nouveau.<\/li>\n<li>Il vous aide \u00e0 comprendre vos segments de client\u00e8le, vos donn\u00e9es d\u00e9mographiques et votre public cible. Vous pouvez ma\u00eetriser votre segment de march\u00e9 et devenir une autorit\u00e9 dans votre domaine.<\/li>\n<li>Il vous aide \u00e0 identifier de nouvelles opportunit\u00e9s de r\u00e9ussite. Par exemple, de nouvelles ouvertures de march\u00e9 ou de nouveaux produits ou services.<\/li>\n<li>Augmenter la fid\u00e9lit\u00e9 des clients<\/li>\n<li>Cr\u00e9ez des rapports pr\u00e9cis qui peuvent \u00eatre utilis\u00e9s par tous les domaines de l\u2019entreprise.<\/li>\n<li>Validez votre ROI<\/li>\n<li>Identifiez les tendances de conversation afin de pouvoir vous impliquer. Gr\u00e2ce \u00e0 l&#039;analyse des r\u00e9seaux sociaux, vous pouvez suivre les conversations en ligne sur les produits et les entreprises.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Les principaux cas d&#039;utilisation de l&#039;analyse des m\u00e9dias sociaux<\/h3>\n<p>Bien qu\u2019il soit important d\u2019examiner les avantages dans leur ensemble, cela ne vous dit pas grand-chose sur comment et o\u00f9 utiliser l\u2019analyse des m\u00e9dias sociaux. Nous vivons dans un monde o\u00f9 le nombre d&#039;utilisateurs des r\u00e9seaux sociaux est d\u00e9sormais\u00a0<a href=\"https:\/\/www.statista.com\/topics\/1164\/social-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\">pr\u00e8s de 2,5 milliards<\/a>. Nous utilisons les r\u00e9seaux sociaux quotidiennement et ils ont un impact sur la plupart des aspects de notre vie quotidienne. Les m\u00e9dias sociaux peuvent d\u00e9signer vos grands r\u00e9seaux comme Facebook, Instagram, LinkedIn et Twitter, mais cela peut \u00e9galement signifier des outils sociaux traditionnels comme le courrier \u00e9lectronique. Il y a 188 millions d&#039;e-mails envoy\u00e9s chaque minute, 4,5 millions de vid\u00e9os YouTube regard\u00e9es chaque minute et 1\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/195140\/new-user-generated-content-uploaded-by-users-per-minute\/\" target=\"_blank\" rel=\"noreferrer noopener\">millions de connexions Facebook chaque minute<\/a>. La v\u00e9ritable ampleur des donn\u00e9es des m\u00e9dias sociaux d\u00e9passe presque l\u2019entendement.<\/p>\n<p>Les cas d&#039;utilisation sont des situations sp\u00e9cifiques dans lesquelles un produit ou un service (dans ce cas, l&#039;analyse des m\u00e9dias sociaux) peut \u00eatre utilis\u00e9. Dans cet esprit, vous trouverez ci-dessous les principaux cas d\u2019utilisation de l\u2019analyse des m\u00e9dias sociaux.<\/p>\n<h3 class=\"wp-block-heading\">Campagnes sur les r\u00e9seaux sociaux<\/h3>\n<p>Gr\u00e2ce \u00e0 l&#039;analyse des m\u00e9dias sociaux, vous pouvez analyser le succ\u00e8s de vos campagnes et aller au fond de la segmentation de votre audience sur les r\u00e9seaux sociaux. Vous pouvez approfondir l\u2019exposition et l\u2019impact des m\u00e9dias sociaux en ce qui concerne vos campagnes et le sentiment qu\u2019elles apportent \u00e0 vos clients. Gr\u00e2ce \u00e0 l&#039;analyse des publications, vous pouvez identifier les facteurs de sentiment qui sous-tendent les actions et l&#039;engagement des clients. Vous pouvez trouver des inf\u00e9rences sur le comportement des m\u00e9dias sociaux. Toutes ces informations sont cruciales pour cr\u00e9er des campagnes sur les r\u00e9seaux sociaux qui touchent votre public et l&#039;encouragent \u00e0 agir.<\/p>\n<h3 class=\"wp-block-heading\">\u00c9tude de march\u00e9<\/h3>\n<p>La g\u00e9ographie influence-t-elle le degr\u00e9 d\u2019engagement de vos clients ou leurs d\u00e9cisions d\u2019achat\u00a0? Vos segments de client\u00e8le refl\u00e8tent-ils ce que vous voyez dans vos analyses de m\u00e9dias sociaux\u00a0? Vos concurrents atteignent-ils des publics que vous n&#039;atteignez pas\u00a0?<\/p>\n<p>Vous pouvez utiliser l&#039;\u00e9coute des m\u00e9dias sociaux pour recueillir des informations sur ce que votre public dit de votre marque ou des produits concurrents. Comprenez comment des clients issus de diff\u00e9rents groupes d\u00e9mographiques utilisent votre produit et cr\u00e9ez des campagnes marketing pour atteindre ces clients.<\/p>\n<h3 class=\"wp-block-heading\">l&#039;image de marque<\/h3>\n<p>Que pensent les clients de votre marque ? Avez-vous une pr\u00e9sence de marque importante et solide ou vos clients sont-ils confus \u00e0 propos de votre marque ? Associent-ils vos produits \u00e0 votre marque ou les deux sont-ils d\u00e9connect\u00e9s ? Votre marque est un outil important pour fid\u00e9liser la client\u00e8le et augmenter l\u2019acquisition de clients.<\/p>\n<h3 class=\"wp-block-heading\">Veille concurrentielle<\/h3>\n<p>Y a-t-il une raison pour laquelle certains consommateurs pr\u00e9f\u00e8rent vos concurrents ? Cela s\u2019applique-t-il \u00e0 un segment de march\u00e9 ou \u00e0 tous ? Comment vos concurrents interagissent-ils avec leurs clients\u00a0? Ces clients sont-ils tr\u00e8s engag\u00e9s ou s\u2019agit-il d\u2019un engagement plus passif ? Pouvez-vous utiliser ces informations pour lancer vos campagnes aupr\u00e8s de nouveaux publics\u00a0?<\/p>\n<h3 class=\"wp-block-heading\">\u00c9tudes de cas sur l&#039;analyse des m\u00e9dias sociaux<\/h3>\n<p>L\u2019analyse des m\u00e9dias sociaux g\u00e9n\u00e8re une v\u00e9ritable innovation et aboutit \u00e0 des objectifs et \u00e0 des r\u00e9solutions commerciales efficaces. Pour avoir une id\u00e9e de la fa\u00e7on dont l&#039;analyse des m\u00e9dias sociaux peut dynamiser votre entreprise, examinons quelques exemples concrets o\u00f9 elle a fait la diff\u00e9rence.<\/p>\n<p>Barclays \u2013 La banque internationale populaire Barclays a lanc\u00e9 une nouvelle application appel\u00e9e PingIt pour permettre aux clients de transf\u00e9rer facilement de l&#039;argent \u00e0 d&#039;autres avec un simple num\u00e9ro de t\u00e9l\u00e9phone. Ils ont apport\u00e9 des modifications importantes \u00e0 l&#039;application peu de temps apr\u00e8s sa sortie, sur la base des informations obtenues gr\u00e2ce \u00e0 l&#039;analyse des m\u00e9dias sociaux. Bien que l\u2019application ait \u00e9t\u00e9 largement salu\u00e9e, il y avait un petit groupe de personnes qui avaient des choses n\u00e9gatives \u00e0 dire. Ils se plaignaient du fait que l\u2019application n\u2019\u00e9tait pas accessible aux moins de 18 ans. Ce ne sont pas seulement les jeunes utilisateurs qui \u00e9taient frustr\u00e9s, mais aussi les parents qui souhaitaient transf\u00e9rer de l&#039;argent \u00e0 leurs enfants. Sur la base de ces commentaires, Barclays a rendu l&#039;application accessible aux plus de 16 ans au cours de la m\u00eame semaine de lancement.<\/p>\n<p>Cisco<a href=\"https:\/\/www.salesforce.com\/blog\/2013\/08\/cisco-social-listening.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0<\/a>\u2013 CISCO a utilis\u00e9 l&#039;\u00e9coute sociale pour suivre les sujets en cours et am\u00e9liorer la fa\u00e7on dont ils r\u00e9pondent et interagissent avec les clients. CISCO a signal\u00e9 un retour sur investissement de 281% gr\u00e2ce \u00e0 l&#039;analyse des m\u00e9dias sociaux.<\/p>\n<p>H&amp;M \u2013 Le d\u00e9taillant de v\u00eatements H&amp;M a men\u00e9 quatre campagnes sur les r\u00e9seaux sociaux, chacune mettant en vedette un porte-parole c\u00e9l\u00e8bre diff\u00e9rent. Ils ont suivi les conversations et l&#039;engagement en ligne et ont d\u00e9couvert que le succ\u00e8s d\u00e9pendait de leurs march\u00e9s g\u00e9ographiques. Diff\u00e9rentes r\u00e9gions ont ressenti diff\u00e9remment les campagnes en raison des diff\u00e9rences culturelles et soci\u00e9tales dans ces zones g\u00e9ographiques.<\/p>\n<p><a href=\"https:\/\/www.falcon.io\/insights-hub\/case-stories\/cs-social-media-roi\/pizza-hut-social-listening-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pizza Hut<\/a>\u00a0\u2013 Pizza Hut a men\u00e9 deux campagnes tr\u00e8s similaires, une seule pr\u00e9sentant une pizza sur fond blanc et l&#039;autre sur fond noir. Ils ont surveill\u00e9 les conversations et l&#039;engagement de ces campagnes et ont constat\u00e9 que la publication sur fond noir \u00e9tait performante trois fois aussi bien que l&#039;autre publication. Ils ont utilis\u00e9 ces informations pour augmenter le retour sur investissement de leurs publications marketing.<\/p>\n<h3 class=\"wp-block-heading\">D\u00e9veloppez votre entreprise avec l&#039;analyse des m\u00e9dias sociaux\u00a0?<\/h3>\n<p>Il est actuellement essentiel d\u2019utiliser les r\u00e9seaux sociaux pour r\u00e9ussir votre entreprise. Cependant, pour rendre ce canal r\u00e9ellement puissant, il est important de surveiller les m\u00e9dias sociaux en appliquant des analyses avanc\u00e9es.<\/p>","protected":false},"excerpt":{"rendered":"<p>In a data-driven world, social media analytics are proving to be a game-changer for businesses all over the globe. By collecting and analyzing social media data, companies can gain actionable insights into their customer base in a way never seen in the past. These insights can inform everything from future social media campaigns, new product [&hellip;]<\/p>\n","protected":false},"featured_media":12210,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categories":[8],"class_list":["post-12209","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-ai","blog_category-ai"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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