AI isn’t a buzzword in Italy anymore, it’s quietly becoming part of how real businesses operate, compete, and grow. From Milan’s fintech scene to manufacturing hubs in the north and scale-ups across the country, more companies are turning to specialized AI agencies to move faster without building everything in-house.
Italian AI agencies tend to sit at an interesting crossroads. They combine strong technical backgrounds with a very pragmatic mindset shaped by local business culture. The focus is less on flashy demos and more on solutions that actually work inside existing processes, teams, and budgets. This article takes a closer look at what AI agencies in Italy really do, when it makes sense to work with one, and why they’re becoming an increasingly strategic partner for companies that want to use AI without the usual hype.
1. AI Superior
AI Superior is a Germany-based AI services company working with organizations across different countries and regions, including Italy. We focus on end-to-end AI development and consulting, supporting teams that need custom solutions rather than ready-made tools. Our work usually involves building software systems around machine learning models, whether for internal processes, customer-facing applications, or data-heavy workflows.
We tend to work closely with local teams to understand how each market operates, since requirements often vary by industry, regulation, and maturity level. This has shaped a practical way of working where projects start with feasibility checks and small-scale validation before moving into full development. By working across markets, we have learned to adapt AI solutions to different business contexts instead of applying the same pattern everywhere.
Key Highlights:
- Work with clients across multiple countries, including Italy
- Focus on custom AI systems rather than prebuilt platforms
- Strong emphasis on feasibility, data readiness, and problem framing
- Step-by-step delivery from early validation to full deployment
- Experience across regulated and non-regulated industries
Services:
- AI software development
- Artificial intelligence consulting
- Machine learning and data science solutions
- AI research and development
- Artificial intelligence training and workshops
Contact Information:
- Website: aisuperior.com
- Email: info@aisuperior.com
- Facebook: www.facebook.com/aisuperior
- Twitter: x.com/aisuperior
- LinkedIn: www.linkedin.com/company/ai-superior
- Instagram: www.instagram.com/ai_superior
- Address: Robert-Bosch-Str. 7, 64293 Darmstadt, Germany
- Phone: +49 6151 3943489
2. McKinsey
McKinsey operates in Italy as part of its global consulting organization, working with large companies and institutions on strategy, operations, and technology-related change. Their involvement with AI is usually part of broader transformation efforts, where artificial intelligence, analytics, and data are treated as tools to support decision-making rather than standalone technical products.
Their work around AI is strongly connected to research, internal studies, and executive-level guidance. Instead of building AI systems themselves, they help organizations understand where AI fits into their structure, how it affects risk and governance, and what kind of changes are needed at an organizational level to make AI useful in practice.
Key Highlights:
- Active in Italy through a global consulting structure
- AI addressed mainly from a strategic and organizational perspective
- Strong emphasis on research and analytical frameworks
- Close work with leadership and executive teams
Services:
- AI and analytics strategy
- Digital and technology transformation advisory
- Risk and decision-support frameworks
- Organizational change related to AI adoption
Contact Information:
- Website: www.mckinsey.com
- Facebook: www.facebook.com/mckinsey
- Twitter: x.com/McKinsey
- LinkedIn: www.linkedin.com/company/mckinsey
- Address: Piazza del Popolo, 18 00187 Rome
- Phone: +39 (06) 420871
3. AI-CO
AI-CO is an Italian company based in Rome, with roots in the Sapienza University ecosystem. It focuses on automation, artificial intelligence, and control systems, often combining data-driven models with physics-based approaches. This technical setup enables the development of systems that are well-structured and easier to interpret compared to purely black-box models.
A key aspect of their work is explainability and sustainability. Their solutions are designed to clearly demonstrate how results are produced, not only what the final output is. This approach is particularly important in industrial and operational contexts, where understanding system behavior and resource usage is essential.
Key Highlights:
- Italy-based company with a strong academic background
- Focus on automation and control systems
- Hybrid use of AI and physics-based models
- Strong emphasis on explainability and transparency
Services:
- Automation intelligence solutions
- AI and control system development
- Explainable AI solutions
- Predictive analytics and optimization systems
Contact Information:
- Website: www.ai-co.eu
- Email: info@ai-co.eu
- Address: Via Bergamo 43, 00198 Roma (RM), Italy
4. NEX Softsys
Nexsoft works as a technology services company providing software development and AI-related solutions. Their projects usually combine standard software engineering with data and AI components, depending on the needs of the system being built. AI is generally treated as part of a wider technical setup rather than a separate product.
Their work tends to focus on building systems that support daily operations, internal tools, or process automation. AI is applied where it helps reduce manual effort, improve data usage, or support decision-making inside existing software environments.
Key Highlights:
- Software engineering as a core focus
- AI used as part of broader systems
- Practical approach to implementation
- Experience with data-driven applications
Services:
- Custom software development
- AI and data-based solutions
- Process automation
- System integration and support
Contact Information:
- Website: www.nexsoftsys.com
- Email: info@nexsoftsys.com
- Facebook: www.facebook.com/NexSoftSys
- Twitter: x.com/nexsoftsys
- LinkedIn: www.linkedin.com/company/nexsoftware
- Instagram: www.instagram.com/nexsoftsys
- Address: 477 Madison Avenue, 6th floor, New York, United States 10022
- Phone: +1800 889 7020
5. Accenture
Accenture has a long-standing presence in Italy, working across consulting, technology, and operations. Artificial intelligence is embedded into many of their activities, often combined with cloud platforms, data systems, and large enterprise environments. AI is rarely treated in isolation and is usually part of wider transformation efforts.
Their work involves collaboration with private organizations and public institutions, where AI supports areas such as operations, customer interaction, and infrastructure. The focus is often on making AI usable at scale and aligning it with existing processes and systems.
Key Highlights:
- Established presence in Italy
- AI integrated into broader transformation programs
- Work across private and public organizations
- Strong focus on large and complex systems
Services:
- Data and artificial intelligence solutions
- Technology and digital transformation
- Cloud and platform integration
- Industry-focused AI applications
Contact Information:
- Website: www.accenture.com
- Address: Talent Garden Ostiense – Via Ostiense, 92, Rome, Italy, 00154
- Phone: +390659561111
6. PwC
PwC operates in Italy as part of its global professional services network, combining consulting, technology, and industry knowledge. Their work with AI is often connected to governance, compliance, and long-term planning. Artificial intelligence is used to support analysis, scenario planning, and operational resilience rather than experimental development.
They are also active in research initiatives and innovation centers, where AI is explored alongside regulatory and organizational considerations. This makes their approach particularly relevant for organizations that need to balance new technologies with structured oversight.
Key Highlights:
- Active presence in Italy through consulting and innovation hubs
- AI connected to governance and regulatory topics
- Strong focus on research and structured analysis
- Combination of technology and advisory work
Services:
- AI and technology advisory
- Data and analytics support
- Innovation and research initiatives
- Risk and compliance-related technology solutions
Contact Information:
- Website: www.pwc.com
- Facebook: www.facebook.com/PwCItaly
- Twitter: x.com/pwc_italia
- LinkedIn: www.linkedin.com/company/pwc-italy
- Instagram: www.instagram.com/pwc_italy
- Address: Via Marchese Ugo 60 Palermo 90141 Italy
- Phone: +390 (91) 349737
7. Aerodynamics
Aerodynamics is an Italian company based in Milan, working on artificial intelligence and advanced technologies with a strong connection to cloud systems and automation. Their work sits between AI consulting and hands-on implementation, often supporting organizations in simplifying complex processes while moving toward more digital and automated operations. AI is treated as a practical capability rather than a standalone concept, typically integrated into existing systems and workflows.
They place strong emphasis on internal culture and long-term sustainability, which shapes how they approach technology projects. Their background includes work on international and institutional initiatives, and their technical direction reflects a blend of software engineering, physics, and applied AI.
Key Highlights:
- Italy-based company focused on AI and cloud technologies
- Practical approach to automation and digital transformation
- Strong emphasis on sustainability and internal culture
- Experience in complex and regulated environments
Services:
- Artificial intelligence consulting
- Cloud-based AI solutions
- Process automation
- Digital and AI system integration
Contact Information:
- Website: aerodynamics.cloud
- Email: info@aerodynamics.cloud
- Twitter: x.com/aerodynamicloud
- LinkedIn: www.linkedin.com/company/aerodynamics-srl
- Address: Viale Cassala, 57, 20143 Milano, Italy
8. IBM
IBM operates in Italy as part of its global technology organization, working across software, consulting, and research. Artificial intelligence is a central part of their activity, spanning from enterprise software to data platforms and automation tools. Their AI work often connects closely with infrastructure, security, and large-scale system design rather than isolated experiments.
They are also active in research and education, contributing to topics such as AI governance, data management, and emerging technologies like quantum computing. In practice, their AI-related work supports organizations that need structured, reliable systems capable of handling complex data and long-term operations.
Key Highlights:
- Long-standing presence in Italy
- AI embedded into enterprise technology and software
- Strong focus on research and applied innovation
- Experience with large-scale and complex systems
Services:
- AI-enabled software and platforms
- Data and analytics solutions
- Automation and hybrid cloud systems
- Technology consulting and implementation
Contact Information:
- Website: www.ibm.com
- Twitter: x.com/IBMItalia
- LinkedIn: www.linkedin.com/company/ibm
- Instagram: www.instagram.com/ibm
- Address: Circonvallazione Idroscalo 20054 Segrate (MI) Italy
- Phone: 800 820 094
9. Innowise
Innowise is an international software development company founded in 2007, with a broad focus on full-cycle software engineering and data-driven systems. Their work around artificial intelligence is closely tied to software delivery, where AI, machine learning, and data analytics are used as components within larger digital platforms rather than isolated experiments. They combine engineering teams with structured processes to support long-term system development and maintenance.
Their approach to AI is typically practical and implementation-oriented. Instead of focusing only on advanced models, they work on integrating AI into existing software, cloud environments, and business processes. This includes everything from data pipelines and analytics to automation and decision-support tools that fit into wider enterprise systems.
Key Highlights:
- Long-standing experience in full-cycle software development
- AI used as part of broader software and data platforms
- Strong focus on engineering, integration, and delivery
- Work spans web, mobile, cloud, and enterprise systems
Services:
- Artificial intelligence and machine learning solutions
- Data analytics and data engineering
- Custom software development
- Business process automation
- Cloud-based system development
Contact Information:
- Website: innowise.com
- Email: contact@innowise.com
- Twitter: x.com/innowisegroup
- LinkedIn: www.linkedin.com/company/innowise-group
- Address: 66023, Via N. Adriatica Nord 58, Francavilla al Mare
- Phone: +39 377 399 44 35
10. Engineering Group
Engineering Group is an Italian technology company working on digital transformation, system integration, and advanced IT solutions. Artificial intelligence is part of a wider portfolio that includes data platforms, automation, and enterprise software. Their work often involves supporting complex organizations where AI needs to operate within structured infrastructures.
They tend to combine consulting with technical execution, helping organizations adopt AI while also addressing integration, security, and operational continuity. Training and skills development are also part of their activity, reflecting a focus on long-term adoption rather than short-term implementation.
Key Highlights:
- Italy-based technology and system integration company
- AI integrated with enterprise IT and infrastructure
- Focus on structured and large-scale environments
- Attention to training and long-term capability building
Services:
- AI and data platform development
- System integration
- Digital transformation support
- IT consulting and advisory
- Technical training programs
Contact Information:
- Website: www.eng.it
- Email: info@eng.it
- Twitter: x.com/EngineeringSpa
- LinkedIn: www.linkedin.com/company/engineering-group
- Instagram: www.instagram.com/lifeatengineering
- Address: Piazzale dell’Agricoltura, 24 – 00144 Roma
- Phone: (+39) 06-8759.5001
11. BearIT
BearIT is an Italian IT consulting company working across artificial intelligence, software development, and cybersecurity. Their AI-related work is closely connected to broader consulting activities, where technology decisions are aligned with organizational needs, infrastructure, and compliance requirements.
They approach AI as one element within a larger IT ecosystem. This means combining AI initiatives with system integration, security practices, and training, rather than treating AI as a standalone solution. Their structure reflects a balance between advisory work and hands-on technical delivery.
Key Highlights:
- Italy-based IT consulting company
- AI combined with cybersecurity and software development
- Holistic view of technology and organization
- Focus on integration and operational stability
Services:
- AI consulting
- Custom software development
- Cybersecurity solutions
- System integration
- IT training and support
Contact Information:
- Website: www.bearit.com
- Email: info@bearit.com
- Facebook: www.facebook.com/bearitsrl
- LinkedIn: www.linkedin.com/company/bearit-srl
- Address: Via Washington, 70 – 20146 Milano
- Phone: +390859195848
12. Deloitte
Deloitte operates in Italy as part of its global professional services organization, covering consulting, technology, and advisory work. Artificial intelligence appears in their activities mainly through engineering, data, and digital transformation programs. AI is typically addressed alongside governance, risk, and organizational change.
Their work often focuses on helping organizations understand how AI fits into broader strategies and operational models. Rather than building isolated tools, they support structured adoption where AI, data, and processes evolve together.
Key Highlights:
- Strong presence in Italy
- AI linked to consulting and transformation programs
- Emphasis on governance and structured adoption
- Combination of strategy and technical expertise
Services:
- Engineering, AI, and data services
- Digital transformation consulting
- Risk and regulatory advisory
- Technology strategy support
Contact Information:
- Website: www.deloitte.com
- Facebook: www.facebook.com/DeloitteItalia
- Twitter: x.com/DeloitteItalia
- LinkedIn: www.linkedin.com/company/deloitte
- Instagram: www.instagram.com/deloitte_italia
- Address: Via Santa Sofia, 28 Milano, 20122 Italy
- Phone: +39 02 83323611
13. Pointersoft
Pointersoft is an Italian web agency based in Verona, active since the mid-1990s. Their work spans web development, application development, and artificial intelligence solutions, often aimed at supporting business operations and digital presence. AI is mainly used to automate processes and improve interaction between systems and users.
They tend to focus on applied AI use cases, such as chatbots, AI agents, and system integrations. These solutions are typically designed to operate within existing websites, e-commerce platforms, or internal systems, rather than as standalone AI products.
Key Highlights:
- Italy-based digital agency with a long operational history
- AI applied to websites, applications, and internal systems
- Focus on automation and user interaction
- Strong connection between AI and web technologies
Services:
- AI chatbot and AI agent development
- AI system integration
- Web and e-commerce development
- Mobile and web application development
Contact Information:
- Website: www.pointersoft.it
- Email: info@pointersoft.it
- Facebook: www.facebook.com/pointersoft.webagency
- Instagram: www.instagram.com/pointersoft_web_agency_verona
- Address: Via Leone Pancaldo 70, 37138 Verona
- Phone: 045 508898
14. Creactives
Creactives is an Italian company focused on data foundations for procurement and supply chain activities. Their AI work centers on building structured data models that support consistency, accuracy, and long-term system reliability. Artificial intelligence is used to clean, align, and maintain master and spend data across complex environments.
Rather than offering generic AI tools, they concentrate on specific operational domains. Their solutions aim to reduce data errors and support automation by creating digital representations of core data assets that can be reused across different processes.
Key Highlights:
- Italy-based company focused on data foundations
- AI applied to procurement and supply chain data
- Strong emphasis on data quality and governance
- Domain-specific approach to AI adoption
Services:
- AI-powered data foundation solutions
- Spend analytics
- Master data governance
- Procurement automation support
Contact Information:
- Website: www.creactives.com
- Email: info@creactives.com
- LinkedIn: www.linkedin.com/company/creactives-spa
- Address: Via Enrico Fermi, 4 37135/I Verona – Italy
- Phone: +39 045 6261357
15. Reply
Reply is an Italian technology consulting group working across digital services, system integration, and advanced technologies. Artificial intelligence plays a central role in many of their projects, often combined with cloud platforms, data architectures, and automation. Their work includes both experimental and production-level AI systems.
They operate through specialized teams that focus on different areas, such as generative AI, computer vision, automation, and data platforms. This structure allows them to apply AI in a wide range of business contexts, while still maintaining technical depth in each area.
Key Highlights:
- Italy-based technology consulting group
- AI used across cloud, data, and automation projects
- Specialized teams focused on different AI domains
- Strong emphasis on system integration
Services:
- AI and machine learning solutions
- Cloud and data platform development
- Automation and intelligent systems
- Digital system integration
Contact Information:
- Website: www.reply.com
- Facebook: www.facebook.com/ReplyinUK
- Twitter: x.com/Reply_UK
- LinkedIn: www.linkedin.com/company/reply
- Address: Via Castellanza, 11 20151 Milan, Italy
- Phone: +39 02 535761
16. SWM AI Marketing
SWM AI Marketing operates as an AI-focused marketing agency based in Naples, working mainly on automation-driven digital marketing systems. Their activity revolves around using AI agents to handle tasks such as lead generation, content creation, CRM workflows, and online visibility. Rather than positioning AI as an abstract technology, they apply it directly to everyday marketing operations like funnels, SEO, social posting, and customer follow-ups.
Their setup relies heavily on automated processes, where AI agents run continuously and manage interactions across platforms such as websites, email, social media, and messaging tools. The work appears strongly oriented toward small and medium businesses that want structured marketing systems with minimal manual effort, especially in sales-oriented and lead-driven contexts.
Key Highlights:
- Italy-based AI marketing agency
- Focus on AI agents for marketing automation
- Strong emphasis on lead generation workflows
- Use of AI across SEO, content, and CRM processes
Services:
- AI-driven marketing automation
- AI agents for lead generation and sales
- SEO and content automation
- CRM and funnel setup
- Chatbots and virtual assistants
Contact Information:
- Website: cercareclienti.it
- Email: info@cercareclienti.it
- Address: Vico Piazza Nuova, 19, 80133 Napoli NA
- Phone: +39 348 862 9800
17. Naples AI
Naples AI works on custom artificial intelligence solutions, with a focus on automating internal processes and improving how organizations use data. Their work covers a wide range of applied AI use cases, including analytics, predictive systems, chatbots, and workflow automation. AI is treated as infrastructure rather than a standalone feature.
They tend to approach projects by replacing manual tasks with automated workflows and by turning raw data into structured insights. Much of their activity appears centered on operational efficiency, where AI supports scheduling, forecasting, quality control, and decision-making across different business functions.
Key Highlights:
- Focus on custom AI systems
- AI applied to internal operations and workflows
- Strong emphasis on automation and analytics
- Use of predictive and conversational AI
Services:
- Custom AI development
- Process automation
- Data analytics and forecasting
- AI chatbots and assistants
- AI infrastructure setup
Contact Information:
- Website: naplesaiagency.com
- LinkedIn: www.linkedin.com/company/naples-ai
18. NTT Data
NTT DATA operates as part of a large international IT services organization, supporting digital transformation projects that include artificial intelligence, cloud, and automation. Their AI-related work is typically embedded within broader programs involving consulting, system integration, and enterprise technology platforms.
They tend to work on structured and large-scale environments, where AI supports areas such as operations, planning, sustainability initiatives, and public services. AI is positioned as one component within a wider digital ecosystem, alongside data platforms, infrastructure, and business process redesign.
Key Highlights:
- Established presence in Italy
- AI integrated into large digital transformation programs
- Focus on enterprise and public sector environments
- Strong link between AI, cloud, and automation
Services:
- AI and data services
- Digital transformation consulting
- Cloud and automation solutions
- System integration
- Business process support
Contact Information:
- Website: it.nttdata.com
- Facebook: www.facebook.com/nttdataitalia
- Twitter: x.com/NTTDATA_IT
- LinkedIn: www.linkedin.com/company/ntt-data-europe-latam
- Instagram: www.instagram.com/nttdataitalia
- Address: Via Calindri 4, 20143 Milano
- Phone: +39 02 831251
19. SoftGen
SoftGen is a technology unit focused on software development and artificial intelligence, operating as part of a broader innovation-oriented organization. Their work spans from traditional software and app development to more advanced areas such as machine learning, computer vision, and automation systems.
They appear to focus on building tailored technical solutions rather than standardized products. AI is applied across different domains, including industrial monitoring, chatbots, ERP systems, and IoT platforms, often with a strong engineering and system-design orientation.
Key Highlights:
- Italy-based software and AI development team
- Broad technical scope across AI, IoT, and automation
- Focus on custom-built systems
- Strong engineering and integration focus
Services:
- AI and machine learning solutions
- Software and web application development
- Computer vision systems
- Automation and custom bots
- IoT and ERP solutions
Contact Information:
- Website: www.softgen-ai.com
- Email: info@goldenbitweb.com
- LinkedIn: www.linkedin.com/company/gold-solar
- Address: Via Camillo Cucca 255 Italia, Brusciano, NA 80031
- Phone: +39 348 789 4002
20. Libellula Lab
Libellula Lab is an Italian digital agency working at the intersection of web development, SEO, and AI-supported marketing. Their activity combines traditional digital services with artificial intelligence tools used for automation, analytics, and campaign optimization. AI is mainly applied to marketing processes rather than core product development.
They operate across branding, advertising, content, and e-commerce projects, with AI supporting areas like performance tracking, audience segmentation, and marketing workflows. Their work reflects a blend of creative services and technical implementation, where AI acts as an enabling layer for digital operations.
Key Highlights:
- Italy-based digital and AI marketing agency
- AI applied mainly to marketing and analytics
- Combination of creative and technical work
- Focus on web, SEO, and e-commerce contexts
Services:
- AI-supported digital marketing
- SEO and content strategy
- Marketing automation
- E-commerce development
- Data analytics and reporting
Contact Information:
- Website: www.libellulagraficalab.com
- Email: info@libellulaweb.com
- Address: Via Francesco Cilea, 171 80127 – Napoli
- Phone: +39 081 6580520
Conclusion
Looking at AI agencies in Italy as a whole, one thing stands out quite clearly: there is no single, uniform model. Some teams lean heavily into marketing automation and AI-driven content, others work deep inside software systems, data platforms, or operational processes. In many cases, AI is not treated as a shiny add-on, but as a practical layer woven into work that already exists – websites, sales pipelines, internal tools, or enterprise platforms.
What also becomes obvious is that choosing an AI agency here is less about chasing trends and more about fit. The right partner depends on what problem needs solving, how mature the organization already is, and how much change it is ready to absorb. In Italy, many agencies seem to work close to the ground, adapting AI to real constraints rather than forcing radical overhauls. That mindset often makes the difference between AI that looks good on paper and AI that quietly does its job in the background, day after day.
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