AI for Financial Advisors: Revolutionizing Wealth Management

Artificial Intelligence (AI) is dramatically reshaping various industries, and the financial advisory sector is no exception. As technology evolves, AI is becoming an indispensable tool for financial advisors, enhancing their ability to analyze vast amounts of data, predict market trends, and offer personalized investment strategies. This article explores how AI is revolutionizing the financial advisory landscape, enabling advisors to provide more informed, efficient, and tailored advice to their clients.

 

1. AI Superior

At AI Superior, we provide comprehensive artificial intelligence consulting services, empowering businesses to integrate AI solutions that enhance operations and drive growth. Founded in 2019 by Dr. Ivan Tankoyeu and Dr. Sergey Sukhanov, our firm is rooted in deep AI expertise and a strong commitment to advancing AI technology.

 

We transform AI concepts into scalable, practical solutions through robust project life cycle management. By aligning AI implementations with business objectives, ensuring transparency, and effectively communicating risks and opportunities, we achieve a high success rate for our projects.

 

Our team’s strength lies in its diversity and specialization. Our PhD-level data scientists and engineers bring extensive expertise across various technologies and domains. This multidisciplinary knowledge allows us to address complex business challenges with pragmatic, data-driven solutions.

 

Recognizing the critical role of project management in AI deployment, we structure our teams to optimize outcomes from the start. Comprising data scientists, ML engineers, and developers, our project teams work collaboratively to ensure the success of each AI initiative, guided by a customer-centric philosophy.

 

Our commitment extends beyond project completion. We empower clients with the knowledge and tools necessary to sustain and expand AI functionalities within their operations. This dedication to client empowerment and long-term value creation is at the heart of every project we undertake.

Key Highlights:

• Founded in 2019 by experts Dr. Ivan Tankoyeu and Dr. Sergey Sukhanov.
• Specializes in transforming AI concepts into scalable solutions.
• High success rate in Proof of Concept (PoC) projects.
• Effective risk management in AI project life cycles.
• Team comprised of PhD-level data scientists and engineers.

Services:

• AI and Data Strategy Development.
• Process Optimization with AI.
• AI Use Case Discovery & Identification.
• AI Training and Workshops.
• Generative AI Development.

Contact Information:

• Website: aisuperior.com
• Contact Email: info@aisuperior.com
• Phone Number: +49 6151 3943489
• Location: Robert-Bosch-Str.7, 64293 Darmstadt, Germany
• LinkedIn: www.linkedin.com/company/ai-superior
• Twitter: twitter.com/aisuperior
• Facebook: www.facebook.com/aisuperior
• Instagram: www.instagram.com/ai_superior
• Youtube: www.youtube.com/channel/UCNq7KZXztu6jODLpgVWpfFg

 

2. FP Alpha

FP Alpha is an advanced planning platform designed to empower financial advisors through AI-driven tools. Founded to help advisors deliver comprehensive and personalized advice, FP Alpha integrates seamlessly with existing workflows to enhance efficiency and client engagement. Their platform supports a range of planning areas including estate, tax, insurance, and prospecting, automating document analysis and providing actionable insights.

 

FP Alpha’s tools, such as the Estate Snapshot and Tax Snapshot, simplify complex legal and financial documents, allowing advisors to visualize key data and identify planning opportunities quickly. This automation helps advisors save significant time and resources, which can be reallocated to client interaction and strategy development. By using FP Alpha, advisors can offer more thorough and efficient services, ultimately improving client satisfaction and outcomes.

 

The company’s focus on AI allows it to continuously evolve and improve its offerings. FP Alpha is known for its innovative solutions like the Prospect Accelerator, which aids in client acquisition by delivering immediate, actionable reports to prospects. This technology-driven approach ensures advisors remain competitive and can offer cutting-edge planning services.

Key Highlights:

• AI-driven platform for comprehensive financial planning.
• Tools for estate, tax, and insurance planning.
• Prospect Accelerator for client acquisition and engagement.

Services:

• Estate Planning: Estate Snapshot, Estate Planning Lab
• Tax Planning: Tax Snapshot, Tax Projector Tool, Roth Conversion Simulator
• Insurance Planning: P&C Snapshot
• Prospecting: Prospect Accelerator

Contact Information:

• Website: fpalpha.com
• Phone: 212-796-8790
• Email: sales@fpalpha.com
• LinkedIn: www.linkedin.com/company/fpalpha
• Twitter: twitter.com/FPAlphaAI

 

3. Vise

Vise is a financial technology company focused on empowering financial advisors with AI-driven portfolio management tools. Their platform integrates investment management with advanced automation to create personalized portfolios for clients. Vise’s tools are designed to simplify the investment process, allowing advisors to tailor strategies to individual client needs and objectives.

 

The Vise platform offers features such as portfolio building, which leverages AI to craft optimized investment strategies based on client data. Advisors can use Vise’s tools to manage portfolios more efficiently, ensuring that client investments align with their financial goals. Additionally, the platform provides continuous monitoring and adjustment of portfolios to respond to market changes and client preferences.

 

One of Vise’s key advantages is its emphasis on customization and automation. By using AI to handle the heavy lifting of data analysis and portfolio construction, advisors can focus on client relationships and strategic planning. This approach not only enhances service delivery but also helps advisors scale their operations and manage more clients effectively.

Key Highlights:

• AI-driven portfolio management for financial advisors.
• Customizable investment strategies.
• Continuous portfolio monitoring and adjustment.

Services:

• Portfolio Building: Automated, personalized investment strategies
• Portfolio Management: Ongoing monitoring and adjustments
• Client Reporting: Detailed performance and strategy reports

Contact Information:

• Website: vise.com
• Email: clientservice@vise.com
• Phone Number: +1 (929) 273-0476
• LinkedIn: www.linkedin.com/company/vise
• Twitter: witter.com/vise

 

4. Jump Financial

Jump Financial offers a suite of tools designed to help financial advisors streamline their operations and enhance client service. Their platform combines various functionalities such as client management, financial planning, and investment analysis to provide a comprehensive solution for advisory firms. Jump’s focus is on creating an integrated experience that improves efficiency and client outcomes.

 

The Jump platform includes features like goal-based planning and automated investment tracking, which help advisors deliver personalized financial plans. Additionally, Jump offers robust data analytics and reporting tools, enabling advisors to gain insights into client portfolios and make informed decisions. These tools are designed to be intuitive, allowing advisors to quickly adapt and incorporate them into their existing workflows.

 

By providing a holistic approach to financial advisory services, Jump Financial aims to simplify the complexities of financial planning and investment management. Their platform is built to support advisors in delivering high-quality, tailored advice to their clients, enhancing both satisfaction and loyalty.

Key Highlights:

• Integrated platform for financial advisors.
• Goal-based planning and automated investment tracking.
• Advanced data analytics and reporting.

Services:

• Financial Planning: Comprehensive, personalized plans
• Investment Analysis: Automated tracking and insights
• Client Management: Integrated tools for efficient service delivery

Contact Information:

• Website: jumpapp.com
• Email: info@jumpapp.com
• LinkedIn: www.linkedin.com/company/jump-financial

 

5. Responsive.ai

Responsive.ai provides AI-driven solutions aimed at enhancing the efficiency and effectiveness of financial advisors. Their platform focuses on automating various aspects of client engagement, portfolio management, and data analysis, allowing advisors to deliver personalized and proactive advice. Responsive.ai’s tools are designed to integrate seamlessly with existing systems, making it easy for advisors to adopt and benefit from their technology.

 

The platform offers features such as automated client insights and portfolio optimization. These tools help advisors understand client needs better and create tailored investment strategies. Additionally, Responsive.ai provides continuous monitoring and predictive analytics to anticipate client needs and market changes, enabling advisors to stay ahead and offer timely advice.

 

Responsive.ai’s emphasis on integration and automation helps advisors reduce manual tasks and focus more on strategic planning and client interaction. Their solutions are aimed at improving client satisfaction and retention by providing more accurate and personalized financial advice.

Key Highlights:

• AI-driven platform for financial advisors.
• Automated client insights and portfolio optimization.
• Predictive analytics for proactive advice.

Services:

• Client Insights: Automated, data-driven insights
• Portfolio Optimization: Customized investment strategies
• Predictive Analytics: Anticipating client needs and market changes

Contact Information:

• Website: www.responsive.ai
• Email: info@responsive.ai

 

6. SmartAsset

SmartAsset is a financial technology company that provides tools and resources for both consumers and financial advisors. Their platform connects clients with financial advisors, helping individuals find professional advice tailored to their needs. SmartAsset also offers a suite of financial calculators and tools that help users make informed decisions about their finances.

 

For financial advisors, SmartAsset offers the SmartAdvisor platform, which helps advisors connect with high-quality prospects. This lead generation service is designed to match advisors with potential clients based on specific criteria, enhancing the likelihood of successful engagements. SmartAsset’s tools also include detailed analytics and reporting features, which help advisors track and optimize their client acquisition strategies.

 

In addition to their advisor-focused services, SmartAsset provides extensive educational resources and tools for consumers. These resources cover a wide range of financial topics, helping individuals better understand and manage their finances. By bridging the gap between consumers and financial advisors, SmartAsset aims to improve financial literacy and access to professional advice.

Key Highlights:

• Platform connecting consumers with financial advisors.
• Financial calculators and educational resources.
• SmartAdvisor lead generation service.

Services:

• Lead Generation: Connecting advisors with prospects
• Financial Calculators: Tools for various financial decisions
• Educational Resources: Financial literacy content

Contact Information:

• Website: smartasset.com
• Email: info@smartasset.com
• LinkedIn: www.linkedin.com/company/smartasset
• Twitter: twitter.com/smartasset

 

7. AdvisoryAI

AdvisoryAI offers a robust AI-powered software designed specifically for financial advisors. This platform automates the creation of advisory documents, promising to streamline the report generation process significantly. By transforming unstructured data into structured formats, it produces personalized reports tailored to the advisor’s communication style. The system boasts high efficiency, claiming that one paraplanner using AdvisoryAI can perform the work of ten, thereby significantly reducing costs and time spent on paraplanning tasks.

 

The platform emphasizes data security, ensuring all client information is protected by end-to-end encryption and stored securely on AWS servers. AdvisoryAI supports various file formats, enhancing its flexibility and ease of use for financial advisors. The software has been recognized in the industry, having been featured and awarded at events like EATT 2024, underscoring its growing acceptance and reliability among wealth managers.

 

AdvisoryAI is marketed as a productivity co-pilot for financial advisors, focusing on reducing administrative burdens and enhancing the overall efficiency of advisory practices. By automating suitability letters and annual review reports, it frees up advisors to focus more on client relationships and strategic planning.

Key Highlights:

• Automates advisory document creation in under 10 minutes.
• Claims to increase paraplanner efficiency tenfold.
• Recognized in industry events like EATT 2024 for its innovative approach.

Services:

• Automated advisory document creation
• AI-powered personalized report generation
• Multi-format file support
• Data security with end-to-end encryption

Contact Information:

• Website: https://advisoryai.com
• LinkedIn: https://www.linkedin.com/company/advisoryai
• Twitter: https://twitter.com/advisoryai

 

8. TIFIN

TIFIN is an AI-driven company that aims to transform the wealth and investment management landscape through its suite of innovative financial tools. TIFIN’s platform integrates various AI technologies to provide personalized investment strategies, enhancing the advisory experience for clients. The company emphasizes its commitment to combining technology and human expertise to deliver superior financial outcomes.

 

Founded by a team of experts with deep experience in finance and technology, TIFIN has developed multiple products tailored to different aspects of wealth management. These products are designed to optimize financial decision-making, from personalized investment recommendations to automated portfolio management. TIFIN leverages AI to analyze vast amounts of financial data, providing insights and strategies that are both personalized and scalable.

 

TIFIN’s leadership team comprises seasoned professionals who bring a wealth of knowledge and experience to the table. This strong foundation has enabled TIFIN to innovate continuously, offering solutions that address the evolving needs of financial advisors and their clients.

Key Highlights:

• AI-driven personalized investment strategies
• Multiple tailored products for various aspects of wealth management
• Experienced leadership team with deep industry knowledge

Services:

• Personalized investment recommendations
• Automated portfolio management
• Financial decision optimization tools
• Data-driven insights and strategies

Contact Information:

• Website: tifinag.com
• Email: hello@tifin.com
• LinkedIn: www.linkedin.com/company/tifin-fintech
• Twitter: twitter.com/TIFIN_fintech

 

9. AssetMark

AssetMark provides a comprehensive platform that integrates financial planning, investment solutions, and practice management to support financial advisors. The company aims to empower advisors with the tools and resources needed to deliver exceptional service to their clients. AssetMark’s platform is designed to streamline operations and enhance the client-advisor relationship through innovative technology and personalized support.

 

AssetMark offers a range of financial planning services, including retirement planning, estate planning, and risk management. The platform’s investment solutions are tailored to meet the diverse needs of clients, providing advisors with the flexibility to create customized investment portfolios. Additionally, AssetMark focuses on practice management, offering resources and tools that help advisors grow and manage their businesses effectively.

 

The company is committed to continuous innovation, regularly updating its platform to incorporate the latest technological advancements and industry best practices. This ensures that advisors using AssetMark have access to cutting-edge tools and solutions that can enhance their productivity and service delivery.

Key Highlights:

• Comprehensive platform for financial planning and investment solutions
• Tailored investment solutions for diverse client needs
• Emphasis on practice management and business growth tools

Services:

• Retirement planning
• Estate planning
• Risk management
• Customized investment portfolios
• Practice management resources

Contact Information:

• Website: www.assetmark.com
• Email: eservice@assetmark.com.
• Phone Number: 800-664-5345
• LinkedIn: www.linkedin.com/company/assetmark
• Twitter: twitter.com/AssetMark

 

10. Affirm

Affirm is a financial technology company specializing in providing point-of-sale financing options to consumers. Through its innovative solutions, Affirm enables consumers to make purchases with flexible payment plans, offering transparency and simplicity in the financing process. The company’s goal is to help consumers make informed financial decisions without hidden fees or complicated terms.

 

Affirm’s platform integrates seamlessly with merchants, providing a straightforward financing option at checkout. Consumers can choose from various payment plans, including interest-free options, depending on their preferences and financial situations. Affirm’s commitment to transparency means that customers always know exactly what they will owe, with no hidden fees or surprises.

 

The company’s technology-driven approach ensures quick and easy approvals, making financing accessible to a broader range of consumers. Affirm’s services are designed to enhance the purchasing experience, enabling consumers to buy what they need while managing their finances responsibly.

Key Highlights:

• Point-of-sale financing with flexible payment plans
• Transparent terms with no hidden fees
• Quick and easy approval process

Services:

• Point-of-sale financing
• Flexible payment plans
• Interest-free options
• Seamless merchant integration

Contact Information:

• Website: www.affirm.com
• LinkedIn: www.linkedin.com/company/affirm
• Facebook: www.facebook.com/AffirmInc
• Twitter: twitter.com/Affirm

 

11. HighRadius

HighRadius provides advanced AI-powered solutions for the finance and accounting sectors, focusing on automating accounts receivable and treasury management processes. The company’s platform leverages machine learning and robotic process automation to streamline financial operations, enhance efficiency, and reduce manual effort. HighRadius aims to transform traditional financial processes with innovative technology, driving significant improvements in productivity and accuracy.

 

HighRadius offers a suite of products that cater to different aspects of financial management, including credit management, cash application, collections, deductions, and electronic billing. These solutions are designed to work seamlessly together, providing a comprehensive platform for end-to-end financial automation. The company’s AI-driven approach ensures that financial processes are not only faster but also more accurate and reliable.

 

The platform is used by numerous global enterprises, demonstrating its scalability and effectiveness in diverse business environments. HighRadius continues to innovate, regularly updating its solutions to incorporate the latest advancements in AI and machine learning.

Key Highlights:

• AI-powered automation for finance and accounting
• Comprehensive suite of products for financial management
• Used by global enterprises

Services:

• Accounts receivable automation
• Treasury management
• Credit management
• Cash application
• Collections and deductions
• Electronic billing

Contact Information:

• Website: www.highradius.com
• LinkedIn: www.linkedin.com/company/highradius
• Twitter:  twitter.com/HighRadius
• Facebook: www.facebook.com/HighRadius
• YouTube: www.youtube.com/c/HighRadiusSolutions

 

12. World Data Science Initiative

The World Data Science Initiative (WDSI) is dedicated to advancing data science education and research globally. It aims to address the burgeoning need for data science professionals by facilitating the establishment of data science programs and Centers of Excellence in educational institutions. WDSI provides subsidies and grants to institutions, reducing the financial burden associated with obtaining accreditation from the Data Science Council of America (DASCA).

 

WDSI collaborates with a wide array of universities and institutions worldwide, assisting them in launching undergraduate and graduate programs in data science and artificial intelligence. The initiative ensures that these institutions receive the necessary knowledge and advisory services to create robust data science training facilities and curriculum. Notably, WDSI does not provide direct cash assistance; instead, it arranges for reduced fees through direct payments to accrediting bodies.

 

The initiative also offers a range of insights and updates on the latest trends and developments in data science. Through virtual labs, WDSI provides students with access to live, real-life projects, enhancing their practical learning experience. Additionally, WDSI organizes global events like the upcoming Global Data Science Conclave to foster collaboration and knowledge exchange among data science professionals and educators.

Key Highlights:

• Provides up to USD 300 million in subsidies and grants for data science accreditation by 2030.
• Collaborates with over 30 institutions globally to enhance data science education.
• Hosts virtual labs and global events to promote practical learning and international cooperation.

Services:

• Global accreditation for data science programs.
• Launching of bachelor’s and master’s degree programs in data science and AI.
• Establishment of Centers of Excellence and dedicated training facilities.
• Virtual labs with live projects for member-institution students.
• Organization of global data science events and conclaves.

Contact Information:

• Website: www.worlddatascience.org
• Email: join@worlddatascience.org
• LinkedIn: www.linkedin.com/company/world-data-science-initiative
• Twitter: twitter.com/WorldDataSci

 

13. Zest AI

Zest AI specializes in using artificial intelligence to revolutionize credit underwriting. By leveraging machine learning, Zest AI helps financial institutions improve their credit decision-making processes, making them more accurate and inclusive. Their proprietary AI models are designed to integrate seamlessly with existing systems, offering scalability and adaptability to different financial environments.

 

The company’s flagship product, Zest Automated Machine Learning (ZAML), enables lenders to build, validate, and deploy machine learning models quickly. This platform helps institutions manage risk more effectively while also identifying new opportunities for lending. Zest AI’s solutions are particularly beneficial for banks and credit unions, enhancing their ability to serve a broader range of customers with precision.

 

Zest AI is committed to ethical AI use, ensuring that its models are transparent and compliant with regulatory standards. This commitment not only enhances trust but also ensures that the models do not perpetuate biases, thereby promoting fair lending practices.

Key Highlights:

• Specializes in AI-driven credit underwriting solutions.
• Offers ZAML platform for rapid deployment of machine learning models.
• Focuses on ethical AI use and regulatory compliance.

Services:

• AI-driven credit underwriting models.
• Automated machine learning platform (ZAML).
• Risk management solutions.
• Model validation and deployment services.
• Compliance and regulatory support.

Contact Information:

• Website: www.zest.ai
• Phone: (844) 927-1200
• Email: contact@zest.ai
• LinkedIn: www.linkedin.com/company/zest-ai
• Twitter: twitter.com/Zest_AI

 

14. SparkCognition

SparkCognition is a leading provider of AI solutions across various industries, including manufacturing, energy, and finance. The company uses advanced machine learning techniques to help businesses improve their operational efficiency and decision-making processes. SparkCognition’s AI products are designed to integrate seamlessly into existing workflows, providing actionable insights and predictive analytics.

 

In the manufacturing sector, SparkCognition’s solutions optimize production processes, enhance quality control, and reduce downtime through predictive maintenance. Their generative AI technology further aids in automating complex tasks and generating new data-driven insights, which can significantly enhance productivity and innovation.

 

SparkCognition is also a pioneer in the field of AI cybersecurity, offering robust solutions to protect critical infrastructure from emerging threats. Their AI-driven approach to cybersecurity ensures proactive threat detection and response, safeguarding valuable assets and information.

Key Highlights:

• Provides AI solutions for manufacturing, energy, finance, and cybersecurity.
• Uses generative AI for process optimization and innovation.
• Focuses on predictive maintenance and operational efficiency.

Services:

• Predictive maintenance solutions.
• Generative AI technology.
• AI-driven cybersecurity solutions.
• Operational efficiency optimization.
• Data analytics and insights.

Contact Information:

• Website: www.sparkcognition.com
• Phone: (512) 956-5700
• Email: info@sparkcognition.com
• LinkedIn: www.linkedin.com/company/sparkcognition
• Twitter: twitter.com/SparkCognition

 

15. Afiniti

Afiniti specializes in AI-driven solutions designed to optimize customer interactions in various industries. Their flagship product, eXperienceAI, leverages AI technology to match customers with the most suitable agents based on behavioral patterns, enhancing the quality and efficiency of interactions. This approach results in measurable improvements in customer satisfaction, retention, and revenue generation. Afiniti’s technology integrates seamlessly into existing enterprise systems, providing real-time optimization without disrupting current operations.

 

Afiniti’s AI technology is distinguished by its ability to dynamically adapt to changing conditions, ensuring sustained performance improvements over time. The company’s solutions are not limited to customer-agent pairing but extend to optimizing offers and commissions, further driving business outcomes. Afiniti serves diverse industries, including telecommunications, financial services, healthcare, and insurance, demonstrating the versatility and scalability of their AI solutions.

 

One of Afiniti’s key strengths is its transparent and precise measurement of impact. By alternating between AI-driven and traditional operations, Afiniti provides clear evidence of the value added by their technology. This rigorous approach to performance benchmarking ensures that clients can see the direct benefits of adopting Afiniti’s solutions in their customer interaction strategies.

Key Highlights:

• AI-driven customer-agent pairing to optimize interactions.
• Real-time, adaptive optimization ensuring continuous improvement.
• Transparent impact measurement through controlled comparisons.

Services:

• eXperienceAI Suite
• AI pairing and behavioral analysis
• Optimization of customer interactions, offers, and commissions
• Integration with existing enterprise systems

Contact Information:

• Website: www.afiniti.com
• Facebook: www.facebook.com/afinitiAI
• LinkedIn: www.linkedin.com/company/afiniti
• Twitter: twitter.com/afiniti

 

16. Qraftec

Qraftec offers a range of AI solutions tailored to enhance business operations across various sectors. The company prides itself on leveraging cutting-edge AI technologies to provide bespoke solutions that address specific business challenges. Qraftec’s AI solutions are designed to improve efficiency, drive innovation, and foster growth by automating complex processes and providing insightful data analytics.

 

Qraftec’s approach to AI solutions is highly customizable, ensuring that each implementation is uniquely suited to the client’s needs. This flexibility allows businesses to integrate Qraftec’s technology into their existing workflows seamlessly, achieving optimal performance without significant disruptions. The company’s expertise spans several domains, including predictive analytics, natural language processing, and machine learning, making it a versatile partner for businesses looking to harness the power of AI.

 

Moreover, Qraftec emphasizes the importance of continuous improvement and adaptation. Their solutions are designed to evolve with changing business environments, ensuring that clients can maintain a competitive edge. By focusing on innovation and excellence, Qraftec helps businesses navigate the complexities of digital transformation and achieve sustainable growth.

Key Highlights:

• Customizable AI solutions tailored to specific business needs.
• Expertise in predictive analytics, NLP, and machine learning.
• Focus on continuous improvement and adaptability.

Services:

• Predictive analytics
• Natural language processing
• Machine learning solutions
• Business process automation

Contact Information:

• Website: qraftec.com
• Facebook: www.facebook.com/qraftec
• LinkedIn: www.linkedin.com/company/qraftec
• Twitter: twitter.com/qraftec

 

Conclusion

Artificial intelligence is rapidly transforming the landscape of wealth management, offering financial advisors powerful tools to enhance their services. AI-driven platforms enable more personalized and data-driven advice, improving the client experience and fostering stronger client-advisor relationships. These technologies leverage vast amounts of data to provide insights that were previously unattainable, allowing advisors to make more informed decisions and better manage their clients’ wealth.

 

The integration of AI in financial advisory services has also led to significant efficiency gains. Automated processes reduce the time advisors spend on routine tasks, enabling them to focus more on strategic planning and client engagement. Predictive analytics and machine learning models help in anticipating market trends and potential risks, providing a proactive approach to wealth management. This shift not only enhances the advisory services but also democratizes access to high-quality financial advice, making it available to a broader audience.

 

As the financial industry continues to evolve, the role of AI in wealth management will likely expand further. The ongoing advancements in AI technology promise even more sophisticated tools, capable of handling complex financial scenarios and delivering unprecedented levels of precision and customization. Financial advisors who embrace these technologies will be better equipped to meet the evolving needs of their clients, positioning themselves at the forefront of the industry’s future.